A content upgrade is a freebie, giveaway, or bonus piece of content, used by bloggers and digital marketers, to get more email subscribers. Common examples of content upgrades are free checklists, ebooks, coupons, and much more, which I’ll describe later in this post.
With millions blogs online, readers are bombarded with requests to subscribe, subscribe and subscribe by email. The content upgrade offers your blog and website visitors something instant, free, and valuable, but only if the reader subscribes by email.
Table of Contents
What is a content upgrade?
Content Upgrade Ideas and Examples
How to create a content upgrade
What is a content upgrade?
A content upgrade is valuable free bonus content, given to a blog or website visitor, in exchange for their email address or contact information.
For example: Let’s say you’re reading an super interesting blog post on how to make apple pie. A content upgrade might be a free checklist download of all the ingredients. However, you can only download the free checklist, after you subscribe by email.
50 Types of Content Upgrade Ideas and Examples
Checklists are the most popular type of content upgrade because of how easy they are to create, and how valuable they are to an email subscriber.
Create a pdf with any type of valuable content on it and give it away in exchange for an email address.
Spreadsheets with formulas
Take a little time, and put together a spreadsheet with a valuable formula on it. A great idea for financial planning blogs.
I once created a free contract template, that could be easily edited and personalized, and gave it away in exchange for email subscribers. From that contract alone, I received about 10,000+ email subscribers.
If you have a popular food blog, recipes are excellent content upgrades ideas. Give a downloadable recipe away with every single blog post you create.
Try Checkli’s free Checklist tool to make your free recipe.
Free case studies are super valuable across all industries. Your visitors will get so much valuable industry insight by reading your case study. They will more than happy to exchange your case study for their email address.
Free stock images
Free tool or widget
Resource center access
How to Create Content Upgrades
Easily create a content upgrade with the current tools you already have on your computer or mobile device. Here are a few examples of how to create content upgrades:
Upload your free content upgrade to your blog, or host. If you’re using WordPress, zip it up, and upload it to your media library.
Copy the link to your free content upgrade.
Either show the link after the user enters their email address, or paste the link in the confirmation email your subscriber will get, after they subscribe. It’s up to you.
Keep in mind, you’re going to need to sign up for 3rd party email marketing apps like MailChimp, Aweber, or Constant Contact.
Free checklists are by far the most popular type of content upgrade. They are easy to make, super valuable, and subscribers love them.
People love discounts. Offer a discount on one of your products or a parter’s products, if your reader subscribers by email.
Offer a valuable and free contract template, website template, checklist template or spreadsheet template. Make sure it’s easy for your readers to edit, and specifically targets your readers and your industry.
Content Upgrade WordPress Plugins
Currently, WordPress is by far the most popular blogging platform on Earth, with over 25% of total market share. So, if you’re using WordPress, you have a major advantage, because there are so many tools and plugins you can use to make your content upgrade super simple.
20 Content Upgrade Tools
How to use Mailchimp for Content Upgrades
Best Content Upgrade Examples
10 Content Upgrade Templates